With 28 years worth of on trade experience I have covered very nearly every aspect and position the bar world can offer, from bartender to licensee of a 700+ capacity night club at 22. I have DJ’d since the age of 17 and was lucky enough to run both a bar and DJ career side by side for many years. Just over 15 years ago I left one side of the industry for another, working for a drinks company representing brands. The pinnacle of my time there was heading up the rum category for a number for years. Then came the move to join The Island Rum Company, a very new Cuban rum company and brand, the first time of working for a brand owner directly. It has been an interesting journey building a brand during unprecedented times, but that we have.