The brand was originally launched in 2012 by Miguel and Laura, members of the long-established spirit-producing Riascos family, along with their friend Martamaria Carrillo. The full range includes the core expression of La Hechicera Reserva Familiar and two limited editions of innovative rums: Serie Experimental No. 1, finished in Muscat casks; and Serie Experimental No. 2, naturally infused with organic bananas.

La Hechicera Reserva Familiar is a blend of fine aged Hispanic-style rums, matured in former bourbon barrels made of American white oak. With a heady scent of toffee and orange peel on the nose, and distinctive notes of tobacco and roasted coffee on the palate, the blend of rums without added sugar is crisp, dry, and smooth.

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